Brian Cox urges BBC to do more to educate viewers:
TV bosses are failing to take their responsibility to educate viewers seriously enough, Professor Brian Cox has warned.
The particle physicist and broadcaster said the BBC should make more TV shows that educate viewers, rather than seek simply to entertain them.
While also taking a swipe at reality shows, he told the Radio Times: “The director general of the BBC has a tremendous opportunity to shape TV. If I had that job, I’d tell them: this is not just about entertainment.
“I’d get a flag with ‘education’ written on it and plant it in the sand. Television is the most powerful way of getting ideas across. Often, it doesn’t take its responsibilities seriously.”
Asked which shows would not stand the test of time, he added: “We have had enough of talent shows. I don’t want my kids exposed to them and get it into their minds there’s a shortcut to riches. I want them to go to university and work hard for everything they get.”